Privacy Policy


This Privacy Policy applies to all personal information collected by hk45pools.com (“the Company”) or submitted by you via the website at www.hk45pools.com (“Site”), via the iDTV Interface and/or the Interactive Contact Centre. The Company reserves the right to update this Privacy Policy from time to time. If changes are made to this Privacy Policy you will be notified via a link to the Privacy Policy on the homepage of the Site. By using the Site, iDTV Interface and/or the Interactive Contact Centre you acknowledge that you have read and accept the terms of this Privacy Policy and you consent to the use of your personal information as set out in this Privacy Policy.

Your Information

The Company may collect and use your personal information in order to register you as an online direct debit player and/or player of lottery games, to administer any Direct Debit and/or on-line account you have with the Company (including, if you have provided the Company with debit card details, checking that you are entitled to use that debit card and that you have sufficient funds to play the lottery games), to provide lottery services and games via the Site, iDTV Interface and/or your mobile telephone, to enter you into Korea National Lottery games, to contact you by post, email or telephone should you win, to ask you to confirm/amend the information we hold on you, to provide you with a user name and, in certain circumstances, an authentication code, to ask your views on the service offered by the Company and to enhance market research and promote the Company’s services and games. The Company may also use your personal information to personalise marketing or other notifications to you. In providing your personal data, you consent to being contacted by the Company (by post, e-mail or telephone) in relation to all matters and to the Company processing your personal information for the above purposes.

The information collected about you by the Company may include: your name, user name and password, bank account details, answers to security questions, debit card details, your address, driving licence information, email address, telephone number, date of birth together with details about your playing habits and transaction and game history relating to playing of lottery games. Please note that not all of this information is mandatory.

The Company will obtain most of your personal information during the registration process and/or when an online direct debit is set up for you but will also collect your personal information each time you use the Site and/or iDTV Interface, and each time you undertake a transaction or play games on the Site, via the iDTV Interface and/or via your mobile telephone for the purposes specified in the second paragraph above. In addition, the Company may collect dynamic or static internet protocol addresses when sending HTML e-mails to you or when you visit the site.

Disclosing Information

The Company may share your personal information with third parties (for example, banks for the operation of your on-line account, for the purpose of answering questions about your on-line account, authentication agencies for the purpose of checking your identity and entitlement to use any debit card you register/try to register on your account, agencies for the purpose of administering and managing your direct debit and on-line account etc) and, if you have consented, with actual or prospective business partners for marketing or business development purposes.

If you have consented to the Company granting access to your personal information to selected third parties, you consent to their processing your personal information for the purposes of providing details of other products or services. Processing of your personal information by any third party will be in accordance with the privacy practices of that third party. The Company will not sell your personal information to third parties.

Your personal information may be transferred to countries outside the Asia Economic Area which may not have laws which offer similar protection to that offered to you under the Data Protection Act 1998 (the “Act”) and you consent to such transfer and to the processing of your personal information in such countries.

Cookies

A computer “cookie” is a small piece of information that is stored by your browser on your computer’s hard drive or temporarily in your computer’s memory. The Company uses temporary cookies to identify your current session when you make another request in the same session. These cookies are not stored permanently on your computer’s hard drive and are erased when you close your browser. The Company also uses cookies permanently stored on your hard drive, for example to track play habits in order to better target online advertising on other Internet sites and to prevent surveys from being presented more than once. An explanation of this is given below.

Most browsers will usually allow you to change the settings of your browser so that it does not accept cookies but if you do this it may impair the operation of the Site. Learn more about cookies, or read the procedures to turn off cookies within your browser.

Information about web site usage and visitors to the Site is shared with reputable third parties (which are carefully selected by the Company) for the purpose of targeting our Internet advertisements on other sites. To do this, we use tracking technology, provided by our advertising partners to help manage our online advertising. This technology allows the Company’s third party advertising partners to recognise a browser’s permanent cookie when a browser visits the Site. As mentioned above, you are always free to decline these cookies if your browser permits. The cookies allow us to learn which ads bring users to the Site. No personal data such as your name, address, telephone number or email address is collected by, or shared with, the Company’s third party advertising partners. The information collected through the tracking technology is not directly attributable to you, it is simply aggregated so that the Company can learn who its most effective advertising partners are. When this information is used by our ad serving companies, such usage will be in accordance with the privacy practices of those companies. Read more information about our ad serving companies or your choices about not having this anonymous information used, using the link above.

Permanent cookies are also used by some of our survey providers solely for tracking whether a user has been invited to participate in surveys before, and for tracking the answers. Our survey providers do not make any individuals’ personal data available to third parties and/or unauthorised individuals or organisations. They do not sell lists or generate any third-party revenue from list or contact data that is collected through any online survey. Find out more information about our survey provider or your choices about not having this anonymous information used, using the link above.

Personal Data

The Company will retain your personal information for as long as is necessary to comply with the permitted purposes and to comply with our legal and regulatory requirements. In the event that you close any on-line account, or terminate (or the Company terminates) any direct debit you have with the Company, your personal information may be archived but may also still be accessible.

Security

The Company will take steps (including having the Site independently tested and audited) to ensure that your personal information is not disclosed accidentally or processed for any other purpose than those described in this Privacy Policy. In addition, the Company has put in place encryption controls to seek to ensure that the processing by the Company of your personal information is secure so as to prevent unauthorised access. Transactions utilising your bank account details and debit card details will be protected by firewalls with a view to ensuring the security of such details.

In accordance with the Act, you may access all of your personal information that has been provided to the company and request details of any third parties with whom the company has shared your personal information by writing to the Company Secretary of the company at the following address: Tolpits Lane, Watford, WD18 9RN. You may correct factual errors in your personal information by sending us a request detailing the error. To protect your privacy and security, we will take steps to verify your identity before granting access to your information or making the requested alterations.

This Privacy Policy applies to all personal information collected by hk45pools.com (“the Company”) or submitted by you via the Korea National Lottery website at www.hk45pools.com (“Site”), via the iDTV Interface and/or the Interactive Contact Centre. The Company reserves the right to update this Privacy Policy from time to time. If changes are made to this Privacy Policy you will be notified via a link to the Privacy Policy on the homepage of the Site. By using the Site, iDTV Interface and/or the Interactive Contact Centre you acknowledge that you have read and accept the terms of this Privacy Policy and you consent to the use of your personal information as set out in this Privacy Policy.

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